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Entertainment Media Analysis Report
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(2007), PG [Hard PG*] (1hr 41min)

Final Score
Analysis Date
Date Posted
Influence Density
November 28, 2007
February 28, 2008

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(While the Scriptural references are certainly not subjective, my commentary may be and sometimes is somewhat subjective.)

If Scriptural references appear, the full text appears at the end of the Summary / Commentary.

(2007), PG [Hard PG*] ...

Cast/Crew Details Courtesy Internet Movie Database
Production (US): Avi Arad & Associates, Crystal Sky Pictures, MGA Entertainment
Distribution (US): Lionsgate Entertainment DVD
Director(s): Sean McNamara
Producer(s): Avi Arad, Eric M. Breiman, Benedict Carver, Kyla Kraman, Isaac Larian, Steven Paul, Susie Singer Carter
Screenplay by: Susan Estelle Jansen
Story: Adam De La Peña, David Eilenberg
Cinematography/Camera: Christian Sebaldt
Music: John Coda
Film Editing: Jeff Canavan
Casting: Joey Paul
Production Design: Rusty Smith
Art Direction: Rosario Provenza
Viewed At: Driftwood Theater 6

This analysis was prepared from a Lionsgate Entertainment DVD.

Bratz: The Movie (the live character version) earned the lowest possible PG score. The range of scores earned by PG movies in the comparative baseline database is 86 to 68 out of 100. Bratz earned a final score of 68. That makes Bratz a "hard PG." Why? Largely due to social warfare and cruelty throughout, "lite" sexually-oriented content such as mannerisms and dress, and rather heavy use of God's name in vain in that three syllable sentence with His name trailing it which Hollywood apparently wants us to think is so popular with teens. Maybe it is, but there is no need to spread and perpetuate the abuse of God's name by including it in and as entertainment.

The story? There is not much of one. For the most part it is social warfare between the Bratz and the high school student body president and rich social engineer, Meredith Baxter Dimly (Chelsea Staub). Meredith is also the daughter of Principal Dimly (Jon Voight). This role for Voight leads me to believe the aging Voight is scraping the bottom of the opportunity barrel. He is little more than an empty-headed figurehead puppet of his daughter with no chutzpah at all and is not very good at it at that.

Not the kind of girls to whom I would like my sons to attach. Nor the kind of girls I would want the attitude and value development of my girls to emulate. Lots of quite short skirts and dresses. Little concern about how much below-the-navel or upper posterior skin shows. Behaviors and posture to force the viewer on private parts. Brashness, provocativeness and alluring expression. Too worldly for me. The live actresses may not be as bold in their "sexy-cutsie" as the dolls but the imagery is there.

As clear-skinned freshman students of Carry Nation high school, the girls -- cheerleader Sasha (Logan Browning), soccer star Chloe (Skyler Shaye), science and home-ec fanatic Jade (Janel Parrish) and journalist/singer Yasmin (Nathalia Ramos) -- do social warfare with Meredith and her socially supreme clique. Meredith's specialty in maintaining control of the student body is her segregation of the students into their assigned factions from the cool kids to the goth.

For two years the girls, who have been best friends forever (BFFs) all their lives, bow to Meredith's social engineering and become more and more distant. Meredith's intent in keeping the Bratz separated is to manipulate her competition for student body president -- Meredith sees one of the girls as a true contender. But the girls eventually realize what Meredith is doing and their common history wins out. The girls again become BFFs. Then is when the girls decide they are going to have their revenge on Meredith's brutal social controls.

The show climaxes in an extravagant 16th birthday party for Meredith, complete with an elephant and a MTV crew. There is where the 'feel-good with a vengeance' events unfold.

Wanton Violence/Crime (W)
The only instances of violence and/or crime noted were two instances of fighting, one of them while shopping. Though these matters of violence may not seem that significant on the surface, any exposure to the use of violence to settle friction can and does take its toll on the coping skills of the observer, especially the young. [Prov. 16:29]

Impudence/Hate (I)
Social segregation and warfare is the theme of this film. Along with teen arrogance at a parent, punk attire and mannerisms, conceit, lots of lies and more, the saturation of the film with social friction caused the film to earn an Impudence/Hate investigation area score equivalent to a "very lite R" or "hard PG-13." [Rom. 12:18]

Sexual Immorality (S)
Jade changes clothes in open school grounds with only the legs of the other three girls to shield her from sight. She does this because she did not want her parents to know what clothes she wore at school. This is a point of deceit as well as a point of exhibitionism, making it fit the criteria of either the Impudence/Hate or the Sexual Immorality investigation area. However, each instance of assault on morality and wholesome ethics can be incorporated into one and only one investigation area.

This investigation area indeed found the most assaults on morality. So much so the area score is 24 out of 100. R-rated movies earn final scores of 54 and below, clearly making this area of Bratz equivalent to some R-rated features, not in the intensity of individual examples of assaults on morality but in the sheer number of them. See our CAP Rule of 1000 for more information on this relatively new technique of filmmakers loading a film with lots of "lesser" examples of ignominy to give the film the "feel" of a more severely rated film. The less-than-54 score in Sexual Immorality earned by this film is the reason for the red CAPCon Alert Light.

Additional examples of behavior/imagery that fit the criteria of the Sexual Immorality investigation area include teen girls in underwear, choosing clothes based on how much skin they show, camera angle and posing to force the viewer on private parts, scant swim wear on teen girls, exceedingly short skirts, exposure of below-navel and upper posterior skin and more. So much if the ignominious content is so transparent. For example, the scant swim wear were apparently inserted just to show some more skin since the flow and connectivity of presenting swim wear was so weak. In other words, it was obvious the filmmakers put the swim wear in there just to show more skin. There was no other identifiable purpose to having the girls in swimsuits. We might as well face it, the very reason for the lessening of the the amount of skin-covering fabric in swimsuits over the decades is to show more skin. [1Tim. 2:9]

As it is with any onscreen behavior, the demonstrations of lowering the threshold of acceptability in and as entertainment regarding personal choices of manners and dress can proselytize the moral core of the viewer. [3 John 11] While 3 John 11 uses "evil" to speak to the point, anything that challenges, distorts, counterfeits or corrupts God's standards to excuse personal choices can certainly be called "evil." First Corinthians 15:33 applies as well.

Drugs/Alcohol (D)
Fortunately, the content of the film was entirely vacant of any instances of booze, drinking, drunkenness, illegal drugs and their consumption, abuse of prescription drugs or smoking.

Offense to God (O)
UNfortunately, the film is not vacant of abuse of God's name. Nine times someone used His name in vain though each use was without the four letter expletive. [Deut. 5:11] Deuteronomy 5:11 shows us that God is quite serious about using His name in vain. With the uses of God's name in vain, the plethora of appearances of kids in goth dress plus the jealousy/revenge dragged this investigation area score down to equivalence to the same scoring envelope magnitude as such content in some R-rated films.

The cut of Bratz: The Movie I saw is free of any instances of murder or suicide.


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  • Prov. 16:29 A violent man entices his neighbor and leads him down a path that is not good. [The issue is the violence, no matter how "small" it might seem, and its effect on an observer. "A violent man" can be a man, woman OR the men/women/characters demonstrating the violent behavior/action on the screen. Knowing of Prov. 16:29 you now know why violence, especially in and as entertainment, can embolden the viewer into aggression, especially youth. See also *Joint Statement on the Impact of Entertainment Violence on Children: Congressional Public Health Summit* . Further, God speaks darkly of violence 56 times in the Old and New Testament of the KJV. And see 1 Cor. 15:33 below.]
  • Rom. 12:18 If it is possible, as far as it depends on you, live at peace with everyone.
  • 1Tim. 2:9 I also want women to dress modestly, with decency and propriety, ... [And, regrading moral standards (and more), what is fair for the goose is fair for the gander.]
  • 3 John 11 Dear friend, do not imitate what is evil [violent, immoral, debaucherous - all sin] but what is good. Anyone who does what is good is from God. Anyone who does what is evil has not seen God.
  • Deut. 5:11 Thou shalt not take the name of the LORD thy God in vain: for the LORD will not hold him guiltless that taketh his name in vain. [Vain is shav' {shawv}: emptiness, nothingness, vanity, such as an expletive. With or without the four letter expletive, the use of God's name in any way other than respect, reverence or responsible discussion is in vain. That includes the popular three syllable sentence with His name trailing it AND the misuse of Jesus' name or title.]

    ***Selected Scriptures of Armour against the influence of the entertainment industry***
  • Jer. 37:9 This is what the LORD says: Do not deceive yourselves, thinking, 'The Babylonians [the destroyers from within] will surely leave us.' They will not!
  • Ps. 12:8 The wicked freely strut about [e.g., create progressively vile/offensive entertainment with impunity and no consequences and present it to younger and younger audiences every year] when what is vile is honored among men [when enough people continue to defend it, embrace it, enjoy it, want it, submit to it. I call attention to Ps. 12:8 to warn of the creeping desensitizing power of "entertainment."]
  • Col. 2:8 Beware lest any man [by his influence] spoil you through philosophy and vain deceit, after the tradition of men, after the rudiments of the world, and not after Christ.
  • 1 Cor. 15:33 Be not deceived: evil [kakov: of a bad nature, not such as it ought to be] communications corrupt good manners.
  • Rom. 5:19 For as by one man's disobedience many were made sinners, so by the obedience of one shall many be made righteous.
  • Jude 1:4 For there are certain men* crept in unawares [secretly slipped in among us], who were before of old ordained to this condemnation [whose condemnation was written about long ago], ungodly men, turning the grace of our God into lasciviousness [a license for immorality], and denying the only Lord God, and our Lord Jesus Christ. [*men: anthropos {anth'-ro-pos}, generic, a human being, whether male or female]
  • Matt. 25:40 And the King shall answer and say unto them, Verily I say unto you, Inasmuch as ye have done it unto one of the least of these my brethren, ye have done it unto me.
  • Luke 17:2 It were better for him that a millstone were hanged about his neck, and he cast into the sea, than that he should offend one of these little ones. [Offend: skandalizo {skan-dal-id'-zo} - scandalize; to entice to sin; to cause a person to begin to distrust and desert one whom he ought to trust and obey; to cause to fall away.]
  • Ps. 119:133 Order my steps in thy word: and let not any iniquity have dominion over me [let no sin rule over me].
  • John 14:15 If ye love me, keep my commandments.
  • 1 Thess. 5:22 Abstain from all appearance of evil. ["Evil" includes all things that are sinful.]


    As always, it is best to refer to the Findings/Scoring section -- the heart of the CAP analysis model -- for the most complete assessment possible of this movie.
    (The objective heart of the CAP Analysis Model, independent of and insulated from the Summary / Commentary section.)

    Bratz: The Movie (2007) CAP Thermometers

    Wanton Violence/Crime (W)
  • fight
  • shopping fight

    Impudence/Hate (I)
  • social segregation/warfare throughout
  • teen arrogance at father
  • punk
  • lie to hide true feelings
  • conceit, repeatedly
  • rudeness, repeatedly
  • crude humor
  • lying to implicate
  • lie to take credit

    Sexual Immorality (S)
  • teen girls in underwear
  • choosing clothes by how much the show
  • dressing to emphasize skin and body
  • upper posterior skin exposure
  • teen girl changing clothes on open school grounds with three other teen girls as her only shield
  • short shorts at school
  • gamming
  • camera angle to force viewer on private parts
  • kissing on school property
  • pose to focus viewer on posterior
  • dress to maximize exposure of upper posterior
  • behavior to draw attention to breasts
  • exceedingly short skirt at school, repeatedly
  • crotch hit, twice
  • scant swim wear on teen girls
  • exposure of below navel skin threatening exposure of that which follows, repeatedly
  • sensual "Marilyn Monroe-Madonna" moves by a teen girl

    Drugs/Alcohol (D)
  • none noted

    Offense to God (O)
  • goth, frequently
  • transcendental meditation by a child
  • jealousy/revenge
  • nine uses of God's name in vain without the four letter expletive

    Murder/Suicide (M)
  • none noted

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    There are some in the entertainment industry who maintain that 1) violent programming is harmless because no studies exist that prove a connection between violent entertainment and aggressive behavior in children, and 2) young people know that television, movies, and video games are simply fantasy. Unfortunately, they are wrong on both accounts." And "Viewing violence may lead to real life violence." I applaud these associations for fortifying 1 Cor. 15:33. Read the rest of the story. From our years of study, I contend that other aberrant behaviors, attitudes, and expressions can be inserted in place of "violence" in that statement. Our Director - Child Psychology Support, a licensed psychologist and certified school psychologist concurs. For example, "Viewing arrogance against fair authority may lead to your kids defying you in real life." Or "Viewing sex may lead to sex in real life." Likewise and especially with impudence, hate and foul language. I further contend that any positive behavior can be inserted in place of "violence" with the same chance or likelihood of being a behavior template for the observer; of being incorporated into the behavior mechanics and/or coping skills of the observer. In choosing your entertainment, please consider carefully the "rest of the story" and our findings.

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