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Entertainment Media Analysis Report
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(2011), G [PG-G*] (1hr 27.7min)

Final Score
Analysis Date
Date Posted
Influence Density
August 15, 2011
August 17, 2011

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(While the Scriptural references are certainly not subjective, my commentary may be and sometimes is somewhat subjective.)

If Scriptural references appear, the full text appears at the end of the Summary / Commentary.

(2011), G [PG-G*] -- If it were not for the heavy attention to the posterior...

Cast/Crew Details Courtesy Internet Movie Database
Production (US): Blue Sky Studios, 20th Century Fox Animation
Distribution (US): 20th Century Fox
Director(s): Carlos Sandanha
Producer(s): Bruce Anderson, John C. Donkin
Story by: Carlos Sandanha, Earl Richi Jones, Todd Jones
Screenplay by: Don Rhymer, Jashua Stemin, Jeffrey Ventimilia, Sam Harper
Cinematography/Camera: Renato Falcao
Music: John Powell
Film Editing: Harry Hitner, Randy Trager
Casting: Christian Kaplan
Viewed on 20th Century Fox Home Entertainment DVD

A rare baby blue macaw is born in Rio De Janeiro. All his feathered friends can fly but this macaw cannot. In a massive flurry by smugglers to capture all the birds, the little macaw is captured as well and transported to the United States.

During a delivery on a snow covered road in Moose Lake, Minnesota the crate housing the little blue macaw falls off the truck and is spied by young Linda Gunderson (later voice of Leslie Mann). For 15 years Linda raises the little blue macaw she named Tyler Blu Gunderson (voice of Jesse Eisenberg), Blu for short. Linda is now a bookstore owner and Blu, who is now domesticated and "intelligent", is her constant companion.

One day, Brazilian ornithologist Dr. Tulio Monteiro (voice of Rodrigo Santoro) spies Blu in the window of Linda's bookstore. Dr. Monteiro knows Blu is a rare blue macaw and is the last remaining male blue macaw in the world. Knowing there is only one other blue macaw in the world, a female blue macaw named Jewel (voice of Anne Hathaway), Dr. Monteiro approaches Linda with an offer to go with him to Rio De Janeiro to mate Blue with the female blue macaw so the species would not die. Once in Rio De Janeiro the smugglers get word of the only blue male macaw left in the world being in Rio then launch an all-out effort to get Blu.


Following are brief discussions of the content per individual CAP investigation areas. As always the Findings section of this report is the best source for discovering the full accounting of the content of this film.

Wanton Violence/Crime (W) - 39 out of 100
Much of the violence in this film is in the form of slapstick violence and thug threats to do harm. One character flies into the propellers of an airplane but is seen again later. There is also abduction, table saw peril, physical pain to force information and other such matters of violence.

Two thousand years after God warned us about the "catching" property of violence [Prov. 16:29] four professional public health agencies plagiarized God's Word by publishing their findings that warn viewing violence by youth may lead them to real life violence, may lead them to feel violence is an effective way to settle conflict and other unsafe behavior practices. No matter how "slight" the violence may seem and no matter how "fantasy" the violence, violence in and as entertainment has the potential to cause unsafe practices in the viewer.

Impudence/Hate (I) - 73 out of 100
Two times someone uses a euphemism for the human posterior. A number of lies freckled the script. Jewel says "I hate you!" to Blu. One of the songs as well as the local population speaks to temporary licentiousness by participating in the "carnaval." I wonder if anyone has ever noticed that "carnaval" builds on the base word "carnal." The Biblical use of carnal means "fleshly" or "animal appetite."

Sexual Immorality (S) - 62 out of 100
If it were not for the heavy attention to the posterior this film's Sexual Immorality score would have been 89 out of 100 -- a G-equivalent score. And then if it were not for things such as "Las Vegas showgirl" dress on carnaval participants (including Linda), a denuded character and a crotch hit this investigation area would have found nothing and the area score would have been 100 out of 100. But as it is, the writers decided to include some sex stuff. [1 Tim. 2:9].

Drugs/Alcohol (D) - 89 out of 100
Three instances of characters being intoxicated by a sedating drug are the only instances of anything related to possession or use of illegal drugs, alcohol or tobacco or abuse of prescription drugs.

Offense to God (O) - 92 out of 100
The only matter applicable to this investigation area is the leading of a child into crime. [Matt. 18:10]

Murder/Suicide (M) - 100 out of 100
No murders or suicides were noted.


If needed to focus or fortify, applicable text is underlined or bracketed [ ] or bold. If you wish to have full context available, the Blue Letter Bible is a convenient source. If you use the Blue Letter Bible, a new window will open. Close it to return here or use "Window" in your browser's menu bar to alternate between the CAP page and the Blue Letter Bible page.


  • Prov. 16:29 A violent man enticeth his neighbour, and leadeth him into the way that is not good. [The issue is the violence, the 'way that is not good' no matter how "small" or "fantasy" or "justified" the violence might seem, and its "leading" effect on the observer. "A violent man" can be any character of any age, any gender, human or not in the act of committing (demonstrating in the case of entertainment) violent behavior/action whether for good or evil OR the violent behaviors/actions themselves. Such exposure can and does embolden the viewer into aggression, especially youth. It took years for the American professional health community to finally affirm, probably without knowing it, that which God told us in 1 Cor. 15:33 below. See also Joint Statement on the Impact of Entertainment Violence on Children: Congressional Public Health Summit for more information. Their findings include:
      -> Children who see a lot of violence are more likely to view violence as an effective way of settling conflicts. Children exposed to violence are more likely to assume the acts of violence are acceptable behavior.
      -> Viewing violence can lead to emotional desensitization towards violence in real life. It can decease the likelihood that one will take action on behalf of a victim when violence occurs.
      -> Entertainment violence feeds a perception that the world is a violent and mean place. Viewing violence increases fear of becoming a victim of violence, with a resultant increase in self-protective behavior and a mistrust of others.
      -> Viewing violence may lead to real life violence. Children exposed to violent programming at a young age have a higher tendency for violent and aggressive behavior later in life than children who are not so exposed.
    Further, God speaks darkly of violence 56 times in the Old and New Testament of the KJV.]
  • 1 Tim. 2:9 I also want women to dress modestly, ...
  • Matt. 18:10 Take heed that ye despise not one of these little ones; for I say unto you, That in heaven their angels do always behold the face of my Father which is in heaven. ["Despise" is kataphroneo {kat-af-ron-eh'-o}: to condemn, despise, disdain, think little or nothing of, to look down upon (which includes abuse, even by influence or bad example, lying to them, enticing/teasing them, seducing them and/or their thoughts, involving them in sin or crime, etc.). What do you want the angels for your kids to say to God? By the way, "little ones" is mikros meaning less by birth, younger. All of your children are "less by birth" than you. All of them are younger. So, "little ones" includes at-home teens, the most easily influenced, morally malleable age stratum.]

    Selected Scriptures of Armour against the influence of the entertainment industry

  • Jer. 37:9 This is what the LORD says: Do not deceive yourselves, thinking, 'The Babylonians [the destroyers from within] will surely leave us.' They will not!
  • Ps. 12:8 The wicked freely strut about when what is vile is honored among men [when enough people continue to defend what is vile, embrace it, enjoy it, want it, submit to it.]
  • Col. 2:8 Beware lest any man [by his influence] spoil you through philosophy and vain deceit, after the tradition of men, after the rudiments of the world, and not after Christ.
  • 1 Cor. 15:33 Be not deceived: evil [kakov: of a bad nature, not such as it ought to be] communications corrupt good manners.
  • Rom. 5:19 For as by one man's disobedience many were made sinners, so by the obedience of one shall many be made righteous.
  • Jude 1:4 For there are certain men* crept in unawares [secretly slipped in among us], who were before of old ordained to this condemnation [whose condemnation was written about long ago], ungodly men, turning the grace of our God into lasciviousness [a license for immorality], and denying the only Lord God, and our Lord Jesus Christ. [*men: anthropos {anth'-ro-pos}, generic, a human being, whether male or female]
  • Matt. 25:40 And the King shall answer and say unto them, Verily I say unto you, Inasmuch as ye have done it unto one of the least of these my brethren, ye have done it unto me.
  • Luke 17:2 It were better for him that a millstone were hanged about his neck, and he cast into the sea, than that he should offend one of these little ones. [Offend: skandalizo {skan-dal-id'-zo} - scandalize; to entice to sin; to cause a person to begin to distrust and desert one whom he ought to trust and obey; to cause to fall away.]
  • Ps. 119:133 Order my steps in thy word: and let not any iniquity have dominion over me [let no sin rule over me].
  • John 14:15 If ye love me, keep my commandments.
  • 1 Thess. 5:22 Abstain from all appearance of evil. ["Evil" includes all things that are sinful.]


    As always, it is best to refer to the Findings/Scoring section -- the heart of the CAP analysis model -- for the most complete assessment possible of this movie.
    (The objective heart of the CAP Analysis Model, independent of and insulated from the Summary / Commentary section.)

    Rio (2011) CAP Thermometers

    Wanton Violence/Crime (W) - 39 out of 100
  • massive capture of characters for smuggling
  • slapstick violence, repeatedly
  • slap to the face
  • intimidation by threat to do harm, repeatedly
  • action violence, repeatedly
  • petty theft
  • forcing favor by intimidation
  • subplot of criminal smuggling
  • physical pain to force information
  • table saw peril
  • abduction with violence
  • character hit by airplane propeller, suggesting death but reappearing later

    Impudence/Hate (I) - 73 out of 100
  • "I hate you!"
  • lies
  • two uses of a euphemism for human posterior
  • song of licentiousness

    Sexual Immorality (S) - 62 out of 100
  • attention or posterior, repeatedly
  • "Las Vegas girls" style dress on female characters
  • character denuded of fathers, manually hiding his private parts

    Drugs/Alcohol (D) - 89 out of 100
  • drugging to unconsciousness, three characters

    Offense to God (O) - 92 out of 100
  • leading a child into criminal lifestyle

    Murder/Suicide (M) - 100 out of 100
  • none noted

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    There are some in the entertainment industry who maintain that 1) violent programming is harmless because no studies exist that prove a connection between violent entertainment and aggressive behavior in children, and 2) young people know that television, movies, and video games are simply fantasy. Unfortunately, they are wrong on both accounts." And "Viewing violence may lead to real life violence." I applaud these associations for fortifying 1 Cor. 15:33. Read the rest of the story. From our years of study, I contend that other aberrant behaviors, attitudes, and expressions can be inserted in place of "violence" in that statement. Our Director - Child Psychology Support, a licensed psychologist and certified school psychologist concurs. For example, "Viewing arrogance against fair authority may lead to your kids defying you in real life." Or "Viewing sex may lead to sex in real life." Likewise and especially with impudence, hate and foul language. I further contend that any positive behavior can be inserted in place of "violence" with the same chance or likelihood of being a behavior template for the observer; of being incorporated into the behavior mechanics and/or coping skills of the observer. In choosing your entertainment, please consider carefully the "rest of the story" and our findings.

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    * CAP Equivalence to MPAA Rating Scale:
    Please note our new manner of indicating a film's Motion Picture Association of America (MPAA) rating in comparison with the CAP equivalence such as "PG-13 [R-13]." The first term is the Motion Picture Association of America's (MPAA) rating. The second term [in brackets] indicates that which the film earned under the CAP analysis model. In the example, "PG-13 [R-13]" indicates the MPAA rated the film PG-13 but the film earned a CAP final score in the scoring range earned by R-rated movies in the comparative baseline database. Other comparative terms used might be "PG [13-PG]", "G [PG-G] or even 'PG-13 [PG]" as was the case for Alien vs Predator. I doubt there will ever be a "G [R]" used, but only time will tell. The CAP analysis model is Rock-solid. The MPAA is not.

    The current CAP to MPAA** nomenclature is:

    For G rated Films with
    G equivalence: G
    PG equivalence: PG-G
    PG-13 equivalence: 13-G
    R equivalence: R-G<
    For PG rated Films with
    G equivalence: G-PG
    PG equivalence: PG
    PG-13 equivalence: 13-PG
    R equivalence: R-PG
    For PG-13 rated Films with
    G equivalence: G-13
    PG equivalence: PG(13)
    PG-13 equivalence: PG-13
    R equivalence: R-13
    For R rated Films with
    G equivalence: G-R
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    PG-13 equivalence: 13-R
    R equivalence: R
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    R equivalence: R-NR
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