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Entertainment Media Analysis Report
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(2009), PG [Hard PG*] (1hr 22min)

Final Score
Analysis Date
Date Posted
Influence Density
April 8, 2010
April 11, 2010

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(While the Scriptural references are certainly not subjective, my commentary may be and sometimes is somewhat subjective.)

If Scriptural references appear, the full text appears at the end of the Summary / Commentary.

(2009), PG [Hard PG*] ...almost two peas in the same pod.

Cast/Crew Details Courtesy Internet Movie Database
Production (US): Bagdasarian Productions, Fox 2000 Pictures, Regency Enterprises  •  Distribution (US): 20th Century Fox Home Entertainment  •  Director(s): Betty Thomas  •  Producer(s): Ross Bagdasarian Jr., Michele Imperato, Janice Karman, Arnon Milchan, Karen Rosenfelt, Steve Waterman  •  Writing Credits: Jon Vitti, Jonathan Aibel, Glenn Berger  •  Cinematography/Camera: Anthony B. Richmond  •  Music: David Newman  •  Film Editing: Matt Friedman  •  Casting: Juel Bestrop, Seth Yanklewitz  •  Production Design: Marcia Hinds  •  Art Direction: Bo Johnson, Sei Nakashima  •  Viewed on 20th Century Fox Home Entertainment DVD

This film analysis is sponsored by the generosity of E&HP.

Gotta get that "crude" into kids' films nowadays, right? That lets us know what Hollywood thinks of our kids. I am aware that such content "sells." But that is the problem. And we keep feeding it by embracing such content in and as entertainment. [Ps. 12:8]

Alvin (voice of Justin Long), Simon (voice of Matthew Gray Gubler) and "One for all and three for one" Theodore Seville (voice of Jesse McCartney) -- the Chipmunks -- find they have competition. "I just adore a penthouse view"(a) Brittany (voice of Christina Applegate), the female version of Alvin, Jeanette (voice of Anna Faris), the female version of Simon, and Eleanor (voice of Amy Poehler), the female version of Theodore -- the Chipettes -- are as talented as the boys at talking, singing and dancing. Ian Hawke (David Cross), previously of Jett Records as the manager of the boys, is chomping at the bit to make stars of the the Chipettes if for no other reason than to get back at the boys. But let's get to the beginning.
(a) A verse from the theme song of Jay Sommers and Paul Henning's TV series Green Acres™, followed by "Darlin' I love you but give me Park Avenue" performed by Eva Gabor and Eddie Albert.

At a concert, Dave Seville (Jason Lee), the boys' human guardian and manager becomes injured due to Alvin's vanity and charges his aunt, Jackie "Popcorn" Seville (Kathryn Joosten) to care for the boys in his convalescence. Soon by the negligence of Jackie's inept grandson Toby "wOOt, Pyu, Pyu, Pyu" Seville (Zachary Levi) Aunt Jackie is taken to the hospital and Toby becomes the new guardian of the boys. Fortunately for Toby, Dave wanted the boys to go to school in his convalescence -- while the boys are off to school Toby can sleep.

Among other things that happen at school, the boys, due to some mischief, must choose between suspension or preforming at a benefit concert that would save the school's music program. A hard choice to be sure. At least it is not a hard decision for Simon and Theodore. Alvin would just as soon take the suspension.

While all this is happening, the girls - the Chipettes - find Ian Hawke and solicit his help to become stars. After hearing the girls sing and seeing them dance, Hawke jumps at the chance of riches again while getting back at the boys at the same time. And the story goes on ... for 82 minutes.

Just for the fun of it below is a scoring data comparative of the two most recent Chipmunks movies, the 2007 version and this 2009 version.

The "waveforms" created by the tops of the investigation area thermometers (shown below the thermometers) clearly show that the area of most invasive content, being the same in both versions, is in Impudence/Hate (I).

The animation quality of the film is indeed admirable and a true art in and of itself. It is too bad such outstanding talents were use to include sin. As artful as animation is, art is not sin and sin is not art but when art uses sin it becomes sin. In a subjective sense, I felt the Chipmunks and Chipettes were better at thespianism than the human characters which seemed a little cardboard, as if they were watching themselves in a mirror or staring off into space as they performed. My impression was that Levi was the best of the human cast. But I am not an expert in thespianism or in cinematography or film making.

Wanton Violence/Crime (W) - 51 out of 100
For the most part, the violence content of this film was found to be in slapstick violence, bully tactics and defiance of rightful authority. the caliber of the violence is clearly targeted at the intended age stratum. But the problem with that is that the intended age stratum learns quickly, more by example and less by instruction or counsel. This film is not a good example for the intended age stratum because of the "age-targeted" violence. [Prov. 16:29] And to cause by example our children to sin means a [figurative] millstone tied about the neck of the one who causes them to sin then thrown into the sea. And that is not "Levitican", it is New Testament. [Luke 17:2]

Impudence/Hate (I) - Zero out of 100
If it were not for all the content applicable to impudence and hate (and some violence and sexual immoraslity) this film would have earned a G-equivalent score: content that feeds setting examples such as exaggerated aggression and other poor behavioral choices. Again Luke 17:2 applies. In addition, there were numerous uses of the euphemism for the posterior. [Eph. 5:4]

Sexual Immorality (S) - 72 out of 100
As with many films targeted at youth there are many scenes with some sort of attention to the posterior. Examples include the Chipettes dancing with pelvic thrusts and other posterior action, the doctor caring for Dave giving Alvin a sedative in his posterior. [Again Eph. 5:4]

Drugs/Alcohol (D) - 96 out of 100
There was only once instance of drinking alcoholic beverage in the entire 82 minutes of the film. And it could have, of course, been left out entirely without any loss of cinematic power or story telling.

Offense to God (O) - 96 out of 100
God's name in used once by Cross and then without the four letter expletive. But once is enough and "enough" is too much. God will not excuse anyone who abuses His name. [Deut. 5:11]

Murder/Suicide (M) - 100 out of 100
There were no murders nor suicides noted.


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  • Prov. 16:29 A violent man enticeth his neighbour, and leadeth him into the way that is not good. [The issue is the violence, the 'way that is not good' no matter how "small" or "justified" the violence might seem, and its "leading" effect on the observer. "A violent man" can be any character of any age, any gender, human or not in the act of committing (demonstrating in the case of entertainment) violent behavior/action whether for good or evil or the violent behaviors/actions themselves. Such exposure can and does embolden the viewer into aggression, especially youth. It took years for American professional health community to finally affirm, probably without knowing it, that which God told us in 1 Cor. 15:33 below. See also Joint Statement on the Impact of Entertainment Violence on Children: Congressional Public Health Summit for more information. Further, God speaks darkly of violence 56 times in the Old and New Testament of the KJV.]
  • Eph. 5:4 Nor should there be obscenity, foolish talk or coarse joking, which are out of place, but rather thanksgiving.
  • Deut. 5:11 Thou shalt not take the name of the LORD thy God in vain: for the LORD will not hold him guiltless that taketh His name in vain. [Vain is shav {shawv}: emptiness, nothingness, vanity, such as an expletive. With or without the four letter expletive, the use of God's name in any way other than in prayer, with respect or reverence or in responsible discussion is in vain. That includes the popular three syllable sentence with His name trailing it AND the misuse of Jesus' name or title. So, trying to excuse such expressions with "I was talking TO God/Jesus when I said that" or "It's just words" or "I was acting" or "I was quoting" will not work with God.]

    ***Selected Scriptures of Armour against the influence of the entertainment industry***
  • Jer. 37:9 This is what the LORD says: Do not deceive yourselves, thinking, 'The Babylonians [the destroyers from within] will surely leave us.' They will not!
  • Ps. 12:8 The wicked freely strut about [e.g., create progressively vile/offensive entertainment with impunity and no consequences and present it to younger and younger audiences every year] when what is vile is honored among men [when enough people continue to defend it, embrace it, enjoy it, want it, submit to it. I call attention to Ps. 12:8 to warn of the creeping desensitizing power of "entertainment."]
  • Col. 2:8 Beware lest any man [by his influence] spoil you through philosophy and vain deceit, after the tradition of men, after the rudiments of the world, and not after Christ.
  • 1 Cor. 15:33 Be not deceived: evil [kakov: of a bad nature, not such as it ought to be] communications corrupt good manners.
  • Rom. 5:19 For as by one man's disobedience many were made sinners, so by the obedience of one shall many be made righteous.
  • Jude 1:4 For there are certain men* crept in unawares [secretly slipped in among us], who were before of old ordained to this condemnation [whose condemnation was written about long ago], ungodly men, turning the grace of our God into lasciviousness [a license for immorality], and denying the only Lord God, and our Lord Jesus Christ. [*men: anthropos {anth'-ro-pos}, generic, a human being, whether male or female]
  • Matt. 25:40 And the King shall answer and say unto them, Verily I say unto you, Inasmuch as ye have done it unto one of the least of these my brethren, ye have done it unto me.
  • Luke 17:2 It were better for him that a millstone were hanged about his neck, and he cast into the sea, than that he should offend one of these little ones. [Offend: skandalizo {skan-dal-id'-zo} - scandalize; to entice to sin; to cause a person to begin to distrust and desert one whom he ought to trust and obey; to cause to fall away.]
  • Ps. 119:133 Order my steps in thy word: and let not any iniquity have dominion over me [let no sin rule over me].
  • John 14:15 If ye love me, keep my commandments.
  • 1 Thess. 5:22 Abstain from all appearance of evil. ["Evil" includes all things that are sinful.]


    As always, it is best to refer to the Findings/Scoring section -- the heart of the CAP analysis model -- for the most complete assessment possible of this movie.
    (The objective heart of the CAP Analysis Model, independent of and insulated from the Summary / Commentary section.)

    Alvin and the Chipmunks: The Squeakquel (2009) CAP Thermometers

    Wanton Violence/Crime (W) - 51 out of 100
  • slapstick violence, repeatedly
  • reckless driving
  • comedy antics violence
  • breaking and entering to defraud occupancy
  • bully swirlie, repeatedly
  • social cruelty
  • vandalism to intimidate
  • "you're dead" threats for failure to comply, repeatedly

    Impudence/Hate (I) - Zero out of 100
  • lies, repeatedly
  • defiance of responsible agent, repeatedly
  • euphemisms of posterior, repeatedly
  • insult to the "dad" figure
  • skate boarding on school property (stairs)
  • series of thinly veiled threats to do harm
  • long chase to do harm
  • tattoo
  • hiding to deceive
  • series of tormenting
  • flatulence
  • crude comment

    Sexual Immorality (S) - 72 out of 100
  • frequent attention to the posterior
  • pelvic thrusts in dance
  • posterior waggle and other posterior action

    Drugs/Alcohol (D) - 96 out of 100
  • booze, once

    Offense to God (O) - 96 out of 100
  • one use of God's name in vain and without the four letter expletive

    Murder/Suicide (M) - 100 out of 100
  • none noted

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    There are some in the entertainment industry who maintain that 1) violent programming is harmless because no studies exist that prove a connection between violent entertainment and aggressive behavior in children, and 2) young people know that television, movies, and video games are simply fantasy. Unfortunately, they are wrong on both accounts." And "Viewing violence may lead to real life violence." I applaud these associations for fortifying 1 Cor. 15:33. Read the rest of the story. From our years of study, I contend that other aberrant behaviors, attitudes, and expressions can be inserted in place of "violence" in that statement. Our Director - Child Psychology Support, a licensed psychologist and certified school psychologist concurs. For example, "Viewing arrogance against fair authority may lead to your kids defying you in real life." Or "Viewing sex may lead to sex in real life." Likewise and especially with impudence, hate and foul language. I further contend that any positive behavior can be inserted in place of "violence" with the same chance or likelihood of being a behavior template for the observer; of being incorporated into the behavior mechanics and/or coping skills of the observer. In choosing your entertainment, please consider carefully the "rest of the story" and our findings.

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